Keywords in your site's navigation panel are not worth much at
all. (They don't hurt anything, they just don't help like people
think they do.)
Google likes to see keywords in sentences. (Google defines a
sentence as at least three words starting with a capital letter
and ending with a period or other punctuation.
Put your keywords at the beginning of your title tag, but not as
the first word.
Use your most important keyword in the first sentence of the
first paragraph and don't make it in bold or italic the first
time you use it. Use just plain text.
Put your keyword in an H1, H2 or H3 heading at least one time.
Put your keyword in bold once in the second paragraph, but NOT if
this is the first time you have used your keyword.
Put your keyword in italic once somewhere on the page.
There is a LOT more to search engine optimization, but the above
list covers a multitude of sins. Take a look at your websites and |